Businesses sometimes feel pressured to churn out lots of content to communicate with customers, but the key is to focus on using the right type of content.
If you’re looking to grab your customer’s attention in seconds with sharp, easy to understand and engaging content, then video is a smart and cost effective way forward.
How? Here’s three reasons why video marketing is such a powerful medium for helping your messages resonate with the right audiences, across multiple platforms – from websites to presentations to social media.
Information that is communicated via video is incredibly easy to consume and doesn’t require people to do much – except click play. People are therefore more likely to take the time to listen, understand, engage and act.
As the old proverb goes ‘a picture is worth 1,000 words’ – and it’s true. In fact, research from analyst house, Forrester, found a minute of video is worth 1.8 million words. Pretty impressive, eh?! So, while your customer is sitting back with a quick cuppa, you can convey a range of complex ideas and key messages with just one short video.
Visual aids like video can present an idea more effectively than an intricate written or verbal description, as rather than having to imagine, it’s already in front of you.
In the fast paced, hectic world we live in, sometimes less is more and a short and snappy 1-2 minute video can be incredibly effective at holding the attention of an audience and helping key messages hit home before they have the chance to switch off.
But there are exceptions as the length really depends on the type of content needed. For example an explainer piece may need to be longer than 1-2 minutes, so the aim of the video really needs to be considered.
I previously created video content for a fantastic campaign run by the company behind an online personal training service, Body in 8. Through creative story-telling the video took the viewer on a journey and showed them the life of someone taking part in the company’s 8 week fitness programme. I really felt this gave the viewer a taste of the programme and inspired them to want to get fitter, as well as consider it for themselves.
If so, I’d love to hear from you. Get in touch for a chat about how video marketing can help your business or clients. I am more than happy to come to you or if you want to test out my tea making skills then we can chat over a cuppa at my office.
*Research originally compiled in 2017 by business consultancy Insivia.