How De Montfort University is using video to share its research
It won’t surprise anyone that using video achieves more audience engagement than text.
But did you know how much?
According to a study by video platform Vidyard, 70% of businesses see more actual sales from using video than from any other form of content.
Video already makes up a staggering 75% of all internet traffic, and that number is only going to get bigger. So if you want to have a presence in the world, video is an essential tool.
If you’re still not convinced that you should be using video to promote your business, you should know that companies who are using video on their website achieve over 40% more traffic than those that don’t.
With stats like these, it’s easy to understand why De Montfort University is using video to illustrate the life-changing research happening at its Leicester city campus.
Academics all over the world already understand the University’s remarkable achievements.
De Montfort was keen for the results of its research to reach beyond this comfort zone to a wider audience, an audience that might never even have heard of the University.
But it wouldn’t be enough to simply tell people how amazing each project was.
De Montfort wanted to show the evidence that proved that its research really is changing lives, to show that the words in its prospectus are more than just marketing.
Finally, in a hugely competitive industry, the University needs to illustrate the difference it is making to the world in order to attract students, staff and commercial partners.
The immediacy, relevance and power of video can achieve all of these aims and more.
By using video, DMU can instantly communicate its projects to prospective students, partners or staff in a way that builds trust and understanding.
Each of the short films produced by us for De Montfort details the practical, social impact of its research, from studies into Cyber Security or Homelessness to Sex Robots and Shakespeare.
Video enables your customers to do the promotion for you. Just watch our film for DMU’s Cyber Technology Institute:
With high-profile partners like Airbus, Rolls Royce and Deloitte all singing the praises of De Montfort’s staff and research, the video proves beyond doubt that the University achieves world-class excellence.
You can watch all of the films created for De Montfort University at our YouTube channel.
And if you’d like to know what DMU thought of our work, just watch the video below!