Video training: The route to high employee retention
Getting staff to enjoy taking part in their own development is one of the most effective ways to achieve high employee retention.
Video training is an easy approach, and it’s proven to be more effective than traditional classroom and text-based teaching.
The dynamic and stimulating opportunities of video overcome a critical problem with many development packages – uninspiring content that acts as a barrier to learning.
Here’s how video can help you secure better staff development and high employee retention.
1. Employees watch videos at work
Learning by video requires between 40-60% less time from your staff than the same material delivered in a classroom.
The quality of the training doesn’t suffer but everyone saves time and energy that can be better spent on applying what they’ve learned.
2. Training videos are memorable
Within 7 days of a live training session, most people will have already forgotten a staggering 65% of the material.
But well-produced video outperforms live presentation by a long way, and can improve people’s ability to recall their training by more than 80%.
Educational videos that are always available to staff can be replayed as many times as necessary, and people absorb information accompanied by images better than simply text or speech alone.
3. Educational videos can be fun
Interactivity, animation, surprises, humour – the ability of video to deliver short, sharp doses of instruction embedded in entertaining or engaging content is incredibly powerful.
Actions or images that prompt an emotional response from your staff (even just a wry smile) can bring clarity to their memory of the information provided.
4. Work life balance
Job satisfaction is crucial to high employee retention, and people appreciate a flexible workplace that enables a balance between work and private life.
By allowing staff to learn by video in their own time, at their own pace and on their own turf, you’re showing them the respect and care you expect in return.
5. Fresh ideas for employees
Training and educational videos allow for swift updates on company information and the implementation of new ideas.
Within just a few days, a whole new philosophy or business direction can be communicated, taught and put into practice through video training.
That makes for huge savings in time, resources and cost over traditional training methods.
6. Employee connection and involvement
New ideas within a business should flow across every department, not just from the top down.
It’s important to keep your training content fresh and engaging, and by inviting suggestions from your staff you’re getting feedback from people who know.
For new recruits, using modern video resources provides an impressive welcome into the business, and is a powerful way of instilling core values and culture.
7. Easily edited to reflect change
No business stands still, and neither should your training packages.
But updating, editing or expanding traditional training resources is an intensive process that can result in high waste and the risk of confusion.
Videos can be easily altered to make them more relevant, updated to take new developments into account or expanded upon should your staff need more detail.
Animated sequences especially can be useful for just this purpose, providing sections of educational videos that can be removed or changed immediately.
8. Supporting continued development
If you want high employee retention then you have to provide opportunities for advancement, and this demands support for continuing development.
Around two-thirds of staff expect workplace training to continue throughout their career, regardless of seniority.
The price you pay by ignoring staff needs is high, and more than a third of employees who don’t get the right training will quit within their first year.
A suite of video materials can provide training at all levels of the business to support staff as they advance, from inductions or health and safety guidance to project management and financial regulations.
A survey spanning three generations indicated that job-related training and development opportunities persuaded 70% of staff to stay in their job.
This support had the most impact for Millenials, with 87% stating that professional development was a significant factor in their decision to stay.
It might require an upfront investment to get the right video training materials, but don’t forget that holding on to people is far more cost effective than recruiting them!