De Montfort University uses video storytelling to engage new audiences

What We Did.

Company Overview

The Times Higher Education ranks Leicester’s De Montfort University among the 50 most impactful universities in the world, and much of DMU’s Research has been classed as world-leading or internationally excellent.

De Montfort’s research programmes benefit from partners including Airbus, Deloitte, Rolls Royce, and have a proven history of real-world impact across a diverse range of issues, from Cyber Security to Homelessness, or Sexual Health to Shakespeare. 

The Brief

Academics all over the world already understand the University’s remarkable achievements, but the University was keen for the results of its research to reach beyond this comfort zone and engage a wider audience.


In a hugely competitive industry, DMU wanted to illustrate the difference it is making to the world in order to attract students, staff and commercial partners. It needed a way to back up the claims in its prospectus with straightforward evidence.

Our Solution

We worked in collaboration with several of De Montfort University’s research institutes to produce a series of short films.

Each video helps to instantly communicate the public benefit and social impact which prospective students, partners or staff can achieve by working with the University’s Doctoral College, in a way that builds trust and understanding.

Video brings immediacy, relevance and powerful storytelling to any campaign, and each film details the practical impact and value of De Montfort’s research through first-person accounts, industry interviews and behind the scenes visits.

There are also segments for the University’s high-profile partners to offer feedback, helping to prove beyond doubt that De Montfort’s staff and students achieve world-class excellence.

The Client

"I’ve been thrilled to see the response to the videos. People think they tell a compelling story about the research we do at De Montfort University. Colab are very easy to work with, there’s a real spirit of collaboration and they’re open to constructive feedback. We always get to a fantastic final product."
Rusi Jaspal
De Montfort University
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