Moving home has been tipped as one of the most stressful life events, but one housebuilder that looks to ease the pain of the process is Taylor Wimpey, one of the UK’s largest residential developers.
Earlier this year, Colab became the video production partner in Taylor Wimpey’s ‘Proud‘ campaign. Collaborating with marketing agency Rock Kitchen Harris, we travelled far and wide across the UK, to capture the journeys of 26 new homeowners, staff and community partners.
The purpose of the project was to help Taylor Wimpey to build a proud legacy by capturing the trials and tribulations of homeowners and how the home builder goes that extra mile to deliver beyond expectation.
Here we captured the story of Gill who works as a Sales Executive for Taylor Wimpey
Essential planning and project management skills were required to deliver this project on time, and as a team, we worked together in our true collaborative style to ensure that a seamless schedule was in place, even when filming back to back and over weekends.
We worked with them to convey the personal stories and experiences that people had had with the home builder across a series of months.
We captured the story of Josh and his partner as they bought their first home together
The Proud campaign took us on a road trip across the UK, capturing heartwarming stories and playing with pets along the way (we couldn’t resist the charms of Oscar the cat and friends!).
One of the best parts of this project was the dedication, energy and passion of the Taylor Wimpey team, and being part of such an emotive campaign. We’re delighted that the first series of videos are now live.