Attracting and engaging the right people has become more important than ever in the world of work. Employees want to feel valued and have a sense of purpose with their work.
They also might not fully understand what the skillsets are within how they can add value within their roles.
This can make recruitment and staff retention more difficult as they might not know how to reach out to the staff in a way that they can relate to.
Don’t just think we’re saying that because we are a video production company, look at the statistics.
Also, video can help you bring your stories to life in a more visual and in-depth way. Ever heard the saying, a picture says a thousand words? Well, video says millions!
- You will reduce your recruitment costs because you will be attracting the right people to the right roles!
- You will gain a higher quality of candidate pipeline.
- You will capture metric data of content engagement so you can measure the progression of your people within their L&D journey.
- You will attract people who will want to learn & progress so you can attract & retain the right people for your company to grow.
- Your induction starts with your recruitment marketing so candidates can understand your company and see themselves in your vision.
The most authentic way to reach out to your current and future staff is by sharing your story.
Building a small team of people from different roles and departments; from senior managers to new starters. Staff that are willing to share their stories & experiences can attract multiple people to your company. Even though they may have different perspectives, they will all share a united voice especially when shown an EVP (Employee Value Proposition) video.
All companies share one thing in common, you want to employ people with the same values that your company does. Staff retention comes from trust and a mutual understanding and respect about people’s roles and direction within the company.
Make sure that your communications are effective to engage your staff and attract your employees. Highlight the main messages through your champions to really emphasise your values through video storytelling.
Start by building a strong employer branding to get your values and culture out there.
Then, create a strategy on how best to engage your staff. We get it, health & safety may not be the most fun to talk about but it’s required to discuss this with your staff. Think about how you can get those important messages across while also making your staff feel valued that their job is important to the company.
As said before, video storytelling can say millions of words so make sure your videos grab people’s attention from the start.
It takes time to build and implement your strategy but the return investment is great when it’s done right.
We love to focus on sharing company’s values and culture through video which can give viewers an authentic insight to your team in action. This is why Dan has created an online workshop showcasing his insight into ‘How to Attract & Engage the Best People in your Company’.
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