Colab

How Shire Leasing made finance feel human through video

Shire Leasing has always done finance differently, with a people-first mission to help British businesses thrive. Through an authentic video series, they’ve transformed how they share their story, capturing the human impact of their work and their incredible team culture.

What needed to change

Shire Leasing wanted to showcase more than just their products; they wanted to capture the real impact of their work.

Their goal was to build trust and show how their flexible funding solutions genuinely help diverse industries grow. At the same time, they needed to bring their vibrant company culture to life to attract the best new talent into the organisation.

The Co.lab way

We hit the road with Shire to tell the real stories of their partnerships in action. From their HQ in Tamworth to farms in Scotland, we created a series of video case studies that documented how their services empower businesses—from supplier finance to leasing entire dairy herds.

We put their customers and employees front and centre, capturing the authentic, human voice of the business in every frame.

From planning to filming and editing their videos, the production process with Shire Leasing was fluid, collaborative and fun.

The Transformation

As a result of Co.lab’s work, Shire Leasing now has a rich library of video content that powers their marketing, sales, and recruitment strategies.

These stories have become a key tool for their teams, helping potential clients and new recruits connect with their values and understand the real difference Shire makes

“We’ve been highly impressed by the videos that Colab have produced for Shire Leasing. The videos have gone on to form a key part of our marketing strategies and we're fulfilling the benefits of having high-quality corporate videos."

Sharon Price (Sales Director)

Shire Leasing

"Dan was very much aligned to our vision for the videos from the offset. The team were able to put all of our customers and employees at ease before the camera, with their casual, light-hearted interviewing techniques."

Aaron Ghuman (Marketing Manager)

Shire Leasing

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