When Abdul came to us, we knew we could create something special. We kicked off with a Brain Bomb session with Abdul and the ideas were flying. It was explosive! We mixed strategic thinking with creative storytelling, focusing on what we wanted to achieve: attract more business owners and inspire young people – especially those with special educational needs – to see entrepreneurship as a real career path for them.

We didn’t just create a video; we co-created an experience. We had this incredible story – Pete, a real-life Willy Wonka living in Leicester, running legendary chocolatiers Cocoa Amore and already an enterprise adviser.

We captured the magic of a competition Pete ran for young people with special educational needs, where they designed, branded, and sold their own chocolate bar in his shop. We filmed the entire journey, creating an authentic, inspiring narrative that showed other business owners the incredible value they could bring.

“For some of these young people, this was their very first experience of the workplace – and just to see the glow on their faces, knowing they could do something, was pretty special.” Abdul Bathin, CEC

To tackle the induction challenge, we created a series of animated films. This approach reduced the amount of reading, making the onboarding experience more engaging and accessible for new volunteers joining the network.