Taylor Wimpey builds houses, but their national ‘Proud’ campaign was about the people and communities inside them. In a close partnership with creative agency RKH, we hit the road to capture 26 authentic stories that brought the heart of their brand to life.
As one of the UK’s largest homebuilders, Taylor Wimpey wanted to tell a different kind of story—one that went beyond bricks and mortar.
Their ‘Proud’ campaign needed to showcase the real, human experiences behind their developments, from the excitement of first-time buyers to the dedication of their team members.
The challenge was to capture 26 unique stories from across the country, all with genuine authenticity and on a tight schedule.
We joined forces with Rock Kitchen Harris, managing the ambitious task of filming and editing 26 videos across the UK. Working closely with the RKH and Taylor Wimpey teams, we planned and delivered the project on a tight calendar.
Our focus was on giving every story its moment to shine, from interviewing homeowners about their new lives to highlighting the community spirit that makes a Taylor Wimpey development a true neighbourhood.
The ‘Proud’ campaign successfully redefined Taylor Wimpey’s voice, making it more relatable, authentic, and rooted in the stories of its people. The videos allowed them to move beyond what they do and share why it matters to their teams and the communities they serve.
Our collaboration didn’t end there. We have a long-standing partnership with RKH and have continued to create explainer videos and social content for Taylor Wimpey, helping to share their positive impact.
"We’ve been working with Dan for over 10 years on a huge range of projects from content marketing to full corporate productions. We are more than happy for them to manage briefs and been incredibly happy with the service provided to us.
Jamie Mollart
Rock Kitchen Harris
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