Before you think about investing in video production, develop a content strategy plan. Use this to outline your goals, target audience and what messaging you would like to get across.

Having a clear plan in place will aid the video production process and ensure you produce content that is suitable for repurposing. 

Evergreen content is content that remains relevant and allows you to reuse them without the content being outdated.

This can cover topics such as ‘How To Guides’, ‘Employee Case Studies’ and ‘Product Specification’ that work well for evergreen content. Ideally, put this into your content strategy plan.

Don’t just think of a 5 minute video being 1 piece of content, there is so much you can take out from it!

Identify small snippets from the video that can stand alone as shorter clips, ideally 30-50 seconds. These shorter clips can be shared on social media, blog posts or even used in presentations.

Each social media platform has its preferred video sizes and requirements. YouTube and Tiktok for example are very different from one another.

Consider the specific dimensions you need for the different platforms. This ensures that your content can look its best as well as be optimised on each of your platforms.

Transcribing your videos can not only make them accessible but can also provide repurposed written content.

You can use these transcripts to create blog posts and articles for your website. This gives another marketing opportunity for audiences to engage with.

Similarly to ‘Extract Key Highlights from Videos’, go through and grab images from the videos as an additional post for social media. 

You can also create engaging thumbnails that encourage views to your original content.

Regularly monitoring your content’s performance is key to getting a return on your investment.

Analyse metrics such as views, likes and conversations from those posts to see what is resonating the most with your audience.

This allows you to recognise which content works best moving forwards and what content can continually be repurposed.